I hadn’t noticed Montana is now targeting body builders. Recreational body builders very often eat canned meat for their timed protein intake, as canned meat is easy to buy, store, carry and consume at the office without alarming your co-workers with protein supplements in powder or bars. As highly processed as it is, you can still call canned meat a meal, maybe the last stage of the concept but still a meal, at least in certain age and interest groups.
It seems Montana has noticed it at last, and here you are Montana Power, the tin now well-rounded as muscles should become, also in a professional kit coming with fork and napkin.
For your information, Montana belongs to the Cremonini Group.